Thought Leadership

Provoking discussion around the retail experience

THOUGHT LEADERSHIP_STAFFBetter customer experiences start with Staff

The customer is king, or so we’ve been told. Of course, the customer sits at the centre of our thinking, but you need to look at retail experience through a variety of lenses to create successful retail strategy. The task is too large and the risks too great to use a singular customer-centric approach.
 
 

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THOUGHT LEADERSHIP_VRThe power of virtual reality

The best retail designers are not only great ideas people, they’re also highly skilled at explaining and selling in their concepts. Charisma and eloquence count in these early stages, convincing the client to part with their precious budget is a tall order at the best of times. However, since the earliest days, designers have always needed a little help in showing what’s in their heads.

 

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THOUGHT LEADERSHIP_MEANINGFUL EXPERIENCEWhat makes a meaningful retail experience?

At Quinine, our work always involves design research. We focus on understanding human interactions and relationships with the physical world. To promote this understanding, we use a variety of techniques to collect the most insightful information — sometimes from our clients’ customers, otherwise by conducting our own research projects.
 
 

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THOUGHT LEADERSHIP_IMMERSUVE PLAY

Inspired by immersive, interactive theatre

Inspired by a recent trip to an interactive theatre experience called ‘Alice’s Adventures Underground’. Instead of taking a seat, the viewer becomes part of an optical illusion installation. The experience is immersive, engaging, and gets you physically involved. It was a very powerful experience — one that should be used far more in retail environments.

 

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THOUGHT LEADERSHIP_COMMUNICATINGCommunicating in your client's language

A vital and often overlooked aspect of the designer's job is how we communicate that vision to clients, collaborators and suppliers. Poor communication means many great ideas don’t make it beyond the drawing board. If clients don’t buy into the idea to start with, it just won’t happen.How, when and where you communicate your idea can all influence the outcome and need to be considered carefully. 

 

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