The Entertainment Experience

‘Entertainment’ experiences can play a crucial role in developing a deeper connection with the customer in-store. In Episode 06 we examine ‘entertainment’ experiences, with the understanding that, what each customer finds ‘entertaining’, is uniquely subjective; we use our Retail Experience Framework and lots of great examples, to share how retailers can create experiences that successfully add value to the shopper’s journey. Whether they require the customer to participate or simply be an onlooker, these carefully curated events and interventions in-store create enjoyable and entertaining moments, that are not only unique and fun, but bring people closer to the brand.