The Escapist Experience

In our final episode, we share how our Retail Experience Framework can be used to facilitate ‘escapist’ customer missions – where people shop purely for the pleasure, or just to be immersed in the retail landscape for few hours. Dependent on their mindset at a particular point in time, people like to escape in myriad ways; ranging from the calm of meditation or events familiar to them to adrenalin filled hyper-rich new experiences. It’s our belief that retailers who get the functional, social, educational and entertainment realms right for their audiences, naturally facilitate a range of immersive and escapist moments, that make it easy for their customers to escape and forget that they are actually shopping.