Episode 05 - Wednesday 30th January, 5pm

The Educational Experience

Join leading retail experience consultancy, Quinine in episode 05:
The Educational Experience on Wednesday 30th January, 5pm.

With retailers focusing on creating immersive and engaging interactions in store they overlook the value in defining the simple parts of the customer journey that make up a good retail experience.

In this next episode, we will tackle ‘educational’ customer missions. These are retail experiences that also offer self-improvement or learning opportunities. We look at how they work and their value to retailers. Using real-life scenarios, we will show how the Retail Experience Framework (introduced in Episode 01) and Experiential Retail Design can help retailers to provide educational activities for customers that provide new and exciting reasons to go into store.

The webinar format…
We have some great insights to share and we are making the series easy to access with bitesize sessions - 25 minute of insights, followed by Q&A.

Speakers

Ian Johnston
Founder and Creative Director @Quinine
Ian’s passion for integrating user understanding into design provides the inspiration, direction and approach for the firm, which transforms store environments to create more effective face-to-face experiences for customers, brands and their staff.
 
 
 
Alex Whitlow
Design Director @Quinine
An experienced specialist in the design of experiential concepts and delivery of retail environments, Alex’s work at Quinine involves him with some of the largest comms brands in the UK and USA.