Let's Get Phygital
The search for the optimum retail experience continues to evolve for all brands. In recent years omnichannel and experiential retail have been two of the buzzwords circulating amongst retailers and retail designers alike. Today, ‘phygital’ experiences are what forward-thinking retailers are aspiring to achieve, the buzzword that refers to the combination of digital and physical in retail.
This use of digital in the physical store is by no means a new idea. Digital technology has allowed shoppers to pay with credit cards since the mid-eighties. However, digital technology has evolved exponentially to facilitate more engaging experiences inside a physical store, inspiring a new term, but ‘phygital’, in essence, has existed for decades.
In our ‘Let’s get Phygital’ report we share eight principles that retailers should consider when delivering long-term, strategic phygital experiences in their retail stores.
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