Place and Customer Journey  

As brands seek to meet the emotional and functional needs of today’s customers through experiential store environments, we explore the importance of getting the basics right first. Through our Retail Experience Framework, we share the eight key stages that must work together seamlessly in order to create a frictionless experience. Only when these foundation stones are in place can we layer in more complex and emotive ‘experiential retail design’ elements to deliver shopper’s Functional, Social, Educational, Educational and Escapist retail missions in-store.

Via the buttons below, download to watch this webinar ‘on the go’, read our article or explore the full series of ‘What is Experiential Retail?’ webinars.