The Social Experience

Our fourth episode takes a look at ‘social’ customer missions and how we can create environments that feature ‘social’ elements which contribute to more meaningful and memorable shopping experiences. These experiences range from connecting with individuals at one end of the scale, through to becoming part of a community at the other.
We explore how our Retail Experience Framework can help retailers evaluate what’s working well and what isn’t, and how ‘social’ experiences can be integrated at various points of the customer journey. This episode is illustrated with lots of examples from the smallest of incidental interventions to fully immersive brand experiences, each of which is conducive to enriching the customer’s experience in-store and to creating a greater affiliation between the retailer and the customer.