Episode 05

The Educational Experience

In Episode 05, we tackle ‘educational’ customer missions. These are retail experiences that also offer self-improvement or learning opportunities. With the increasing demand for stores to offer customers more than just selling them ‘stuff’, we look at how educational experiences work before, during and after a purchase, and their value to retailers in forging deeper relationships with their customers. Using real-life scenarios, we will show how our Retail Experience Framework and experiential retail design can help retailers provide educational activities for customers that provide new and exciting reasons to go into store.

Via the buttons below, download to watch this webinar ‘on the go’, read our article or explore the full series of ‘What is Experiential Retail?’ webinars.