The Escapist Experience
In Episodes 1 to
Key highlights from Episode 07
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Escape in retail goes well beyond the emerging presence of wellness on the high street. Escape in retail is about customers forgetting that they are shopping.
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Escape retail experiences can not be designed. These are a result of delivering an exceptional and immersive Functional, Social, Educational and Entertain experience or a mixture of all of these.
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Very few retailers today deliver escape experiences in store. By 2025 retailers will all need to focus on creating and maintaining experiences that result in Escape if they are to build meaningful relationships with their customers.
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