Designing the 'Right' Retail Experience
Recently our Founder and Creative Director, Ian Johnston was joined by John Giacomazzi, VP of Retail Merchandising and Store Design at Xfinity (part of the Comcast Corporation) to deliver a talk at EuroShop 2020. The talk was focused on the importance of designing the ‘right’ experience in physical retail stores.
- Understand how consumer expectations of their physical retail experiences are constantly evolving and impacting what the ‘Right’ retail experience is.
- Learn why designing the ’Right’ retail experience is more valuable than just delivering a good retail experience.
- Supported by global retail examples, we identify seven insights that can help retailers deliver the ‘Right’ physical retail experience in their stores.