Better customer experiences begin with better in store staff journeys. A well-designed store, one that takes into account the staff perspective can raise staff morale, increase productivity, loyalty and ultimately, create a better customer experience. Fuelled by technology EE’s new 'Showcase' store enables ubiquitous service in store and helps build new customer and staff relationships.
This case study presentation was first shared at the Retail Design Expo 2018 in a joint lecture with Ian Johnston, Creative Director and Founder at Quinine and Matt Price, Head of Commercial Development and Store Design at EE. To learn more about how you can create better customer experiences by focusing on your staff journeys, download the presentation by filing out the form on the right hand side.
Key highlights from the presentation
- Why a focus on your staff can make you standout on the high street.
- How the new ‘service without barriers’ format creates a variety of personalised customer journeys.
- How a well-designed store can have a positive impact on staff morale, productivity, loyalty and ultimately your customer’s in store experience
If you have any questions, or would like to know more about how our integrated design approach we call the Happiness Circle can work better for your brand, business, customers and staff, please get in touch.